THOMSON REUTERS’ HEAD OF CONTENT AND CAMPAIGN MARKETING ON WHY EMOTIONAL MARKETING IS AN UNMINED GEM

HOW THOMSON REUTERS SHIFTED ITS FOCUS FROM PRODUCTS TO PEOPLE

How far through the transformation are you?

THE HIGHS AND LOWS OF THE CUSTOMER JOURNEY

Why does emotional marketing matter?

HOW TO TURN YOUR MARKETING EMOTIONAL

  • Customers come with questions, not requirements. Make these answers apparent at an early stage in the customer journey.
  • Think about when a customer might want communication from you outside of what you already do today. Use this as an opportunity to surprise and delight them.
  • If you ask for feedback, you will get it — be ready to be flexible with your approach.
  • Work with a team of people who can take feedback, understand what you want to achieve, and are committed to the end-goal. You aren’t always going to agree.

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