HOW A FEARLESS CONTENT MARKETING STRATEGY PAID OFF FOR UNDER ARMOUR, IBM, AND GE

UNDER ARMOUR: EXPERT COMMUNITY-BUILDING

WHAT YOU CAN LEARN FROM THEM

IBM: HYPER-PERSONALISED CONTENT

WHAT YOU CAN LEARN FROM THEM

TACO BELL: BECOMING A BROADCASTER

WHAT YOU CAN LEARN FROM THEM

ALS ASSOCIATION: AMAZING VIRALITY

WHAT YOU CAN LEARN FROM THEM

GE: THE BRAND AS A MEDIA COMPANY

WHAT YOU CAN LEARN FROM THEM

KEY TAKEAWAYS

  • Under Armour shows that community building is highly effective and creates a fertile environment for both content distribution and conversion.
  • Personalisation is increasingly vital, and IBM’s example shows how technology can be used to deliver the right experience for each user.
  • Like Taco Bell, content marketers should be looking out for ways to entertain and engage their customers through light-hearted content that resonates.
  • The ALS Association proved that huge success can be achieved by leveraging user-generated content and a simple challenge or call to action.
  • Be inspired by GE’s approach and think of your brand as a media company — experiment with video and audio formats to create and deliver original content.

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