Take B2B products to market more effectively with a purposeful plan The number of products introduced each year in different markets around the world is vast. So, it’s hard to quantify just how many of those launches are successful. …

Knowing your customer churn and taking action to keep it under control are crucial to the success of any SaaS organization. Some customers will always come and go, that’s a given. However, the reason customer churn gets so much attention is that it can make or break a business. If…

How brand recognition gives organizations the ability to communicate faster and across a broader range of topics to stay top of mind. Back when people socialized and mingled at parties, introductory chit-chat was an artform. Sipping your glass of wine and helping yourself to another vol-au-vent, you’d get to know your fellow guests with a series of probing yet inoffensive questions. “What line of business are you in?” “Kids go to one of…

Essential aspects of building a lasting and impactful brand Brand is the subject of countless books, articles, webinars, talks, courses, podcasts, and any other form of media you choose to think of. Everybody knows the importance of having a strong brand strategy, but it remains a tough job to achieve. Get it right, and you unlock lasting customer engagement…

B2B brands need to own the moment and harness real-time content marketing to be different. The future is here and it’s is real-time. Find out how to harness its power. Real-time is the next frontier in the advancing journey of a content marketing strategy. It’s a logical step when you…

There are some truly inspirational brands out there in the world of content marketing. These companies are leading the pack when it comes to innovation, creativity, quality and, crucially, results. There are many examples of fearless content marketing spanning both B2B and B2C organisations. Venerable technology companies like GE are…

“Customers will feel less likely to leave you if they are connected to you in a way that’s not transactional,” says Antonia Wade. Traditionally seen as a trick deployed only in consumer marketing, savvy B2B marketers are learning how to track, measure and market to the customers’ emotions. …